Hello, the name’s Hassan
I’m A Freelance Content Strategist For Tech & Ecommerce Brands
Your brand’s content strategy must do more than “rank on Google.”
What’s your winning angle once your content is in front of your customers?
Or in other words, how does your content marketing:
1. Differentiate your brand with storytelling
2. Connect with core customers and ICPs
3. Position your product in a competitive market
…to deliver compounding ROI that fuels demand generation?
Hiring A Freelance Content Strategist For Your Brand Is Tough
Everyone (and their Pet Rock) knows that content marketing is king.
Yet brands still cling to siloed content strategies that churn out material starved of meaningful messaging & plagued by homogenous “water is wet” writing like they’re HubSpot in 2010!
The truth: 12-Year old content marketing strategies that propelled HubSpot to stardom in its heyday are no longer an option for most businesses.
Today, your brand’s content must do more than rank on search engine results pages.
It also needs to balance your distinctive product positioning & storytelling to attract, capture, and nurture targeted leads.
Connecting these “dots” requires the hire of a B2B content strategist that can navigate and thrive in the current content marketing landscape
I'm Hassan . A Revenue-Driven Content Strategist For Hire
My mission is to help your organization win more revenue from content marketing by generating qualified leads that fuel sales pipelines & revenue.
I’ll bet the fresh tea in my cup that you’re hiring a freelance content strategist because you’re:
Hired by brands like QuickBooks, Totara & Leadfeeder, I’ve 10+ years of content marketing experience that synthesizes a selection of skills & disciplines.
My Unique ROI-Conscious Content Marketing Strategy
My approach to content strategy for Totara (a B2B SaaS vendor in the enterprise HR tech space), has resulted in a fine-tuned content marketing machine:
What Makes Me So Special, Huh?
Experience – Thanks to experience in multiple disciplines—content strategy, editorial management, SEO, storytelling, copywriting, and data analysis—I can execute both tactically and strategically.
Lead Generation – From aligning messaging with high commercial intent topic clusters for inbound lead generation, to helping creatives turn “good content” into great atomizable assets; I’m comfortable at either end of the marketing spectrum.
ROI-Conscious– And as an evangelist of data-driven, “ROI-conscious” content marketing, I’m no stranger to digging into data to glean insights, conduct audits and of course, prove ROI.
Results-Focused – I’m proud of my demand generation & results-focused approach to B2B content strategy and content creation. It means that I go far beyond providing you with an editorial calendar based on inert keywords or “Google-researched” blog posts that are detached from your product/service.