Your B2B SaaS Content Strategy ROI Sucks: Here Are 5 Fixes
I once worked with a B2B SaaS (50-100 employees and $5M revenue) that published content for 3+ years and still failed to generate organic leads. Things were so bad that they even struggled to rank for their own products. Fortunately, after working on this client’s B2B SaaS content strategy we: 👉 Set a new record […]
How to hire a content strategist
You’re here because your organization is hiring (or thinking about hiring)a content strategist 🤔. Post a job ad. Interview strong candidates. Test your promising prospects.Make the final decision and…voila! Unfortunately, hiring a strong content strategist isn’t so simple because it’s a complex discipline that draws from multiple skills and traits. The good news is that […]
